If social bookmarking is your passion or a job, then there are some tips which can enhance your efforts. Social bookmarking is a well known way of tagging, bookmarking and categorizing links on websites and other repositories online. However, in social bookmarking, it requires contribution of all the users in order to benefit every user. No wonder it is known as social bookmarking. This book marking is nothing similar to the private bookmarking that we all do on our computers and browsers. This is much more intense and effective.
However, what's the best way of doing this? How do you increase the efficiency? Most people do not understand the real importance of social bookmarking. Most layman users wonder about why people go crazy trying to excel at social bookmarking. Entrepreneurs and web experts are constantly trying to improve their skills in social bookmarking while the average Internet user wonders.
The idea is simple. If a website owner's links are constantly bringing traffic or getting popular, then these links will be passed on to millions of other users on the Internet. The more the links become popular, the more the chances of them getting voted in sites like Digg and others. Hence, you will get more traffic and subsequently more business.
So what are the tips to increase your social bookmarking efforts?
Let's say you work on a site called Digg. The first tip is to call up everyone you know including your friends, family and even acquaintances to get Digg accounts. Once you get them signed up, then you can add them as friends on Digg by using the friend function. In this way, when you have a link to submit to the link voting forum, then your friends will be the first to see it. The more friends you have, the more votes you will get.
You can also advertise in webmaster forums marketplace to generate votes for your links. You can take advantage of these services as well.
Your content needs to be interesting and unique. The Internet is all based on content and the more intriguing your content is, better are your chances in the social bookmarking world. You can spice up your content with videos, links and new photographs.
Make sure that you submit your link in the correct category. Sometimes people do everything right but they goof up in the end and submit the link to the incorrect category or section which causes a problem.
In social bookmarking, the more social you are, the better your chances. Work on your profile and have a great avatar. Make friends who share the same ideas and hobbies as you. You can also vote on their sites and stories if you like them. This will increase the possibility of them voting for your links. If they are fake, they may not vote for anyone or vote on every story and link. However, if they do not use discrimination while voting, then the value of their votes will decline.
So use these tips and zip your way to success in the social bookmarking world!
Saturday, December 6, 2008
SEO,explained
Well it seems we are getting some fresh blood here lately in the WPW which is a great sign of the forum growth. I think some of the recent posts on WPW are pointing to the need for Newbie thread. I have usually pointed people to the HR newbie thread but I think we could create a useful one here.
I was thinking this thread could serve as great starting point for a recommendations on newbie thread. So if you have a few things that you would tell newbie to do to get kick started in SEO what would it be?
Here are mine:
1. Internal Navigation
Sure the search engines are getting better at learning to crawl complex websites, but you need to make as easy as possible. Avoiding JavaScript, Image Maps, Image Based navigation and session IDs are just a few of the pitfalls many newbie's miss. Create your navigation in CSS or standard text. One way to see if your navigation is easily crawlable is to check the Google cache and click on the link "Click here for the cached text only." If you can see your links in hyperlinked form you are probably ok. This is probably the most universal issue I see as a problem on SEO newbie's and even some of the largest online companies have in common. Get this fixed and do nothing else and you could see large improvements.
2. Why Are you The Best?
Maybe the 2nd most important item in marketing your website online is setting yourself apart. If your just another website that offers DVDs (or whatever) online for the same price as BMG, Best Buy, etc what makes your website better? The internet is network of interesting content, products and services. You must make you content, products and services stand out above the rest. How you do that is another story all together.
3. Links
OK in a perfect world you could make a great website with awesome content and it would rank fine. Our world is hardly perfect and the search engines not even close. The search engine will more than likely use some sort of linking weight in their algorithm, so after you build this great website, let the world know. Contribute in blogs, forums, messages boards relating to your website. Write articles. Contribute to the internet. Become an authority on what your website deals in and before you know it you will be getting those one-way links without even asking for them. This is truly the link you want. Remember their are no short term link building strategies, that work long term.
4. Content
a) OK obviously you cant just have a website made up of images and one sentences on each page. Text is the meat that those search engines love to cook and grub on. The more relevant text you can write on each page the better it is for the search engines and the better it is for your end users. One thing to remember here is not to squeeze to many subjects onto one page. Break pages out as much as possible.
What a great page full of great content, but much different content. The search engines rarely associate many keyword combinations to one page. So break it down for them. Each of the caring tips for the orchids should be broken down into its own page and expanded on even more.
b) I think a second point to consider when writing content is natural langue queries, personalization and local search. these will be the future of the search engine algorithm, so consider them when writing.
c) I will tell you right now. If you don't have a blog create one now. Blogs mean easy in-bound links to you, fresh content, and are easy to crawl, nuff said.
5. Title Tags
Another no-brainer. Looking at the example above, the website owner is not using unique title tags one each page. You must have this throughout your website.
6. Duplication
Sure we have heard all kinds of confusing horror stories on content duplication. Sure you want to avoid doing it, but I have yet to see Google or other search engines actual penalize for it. What the search engines do is rank one page over another and yes sometimes if they find a duplicate they will toss it in the supplemental index. If you call that a penalty fine, but I call it Google choosing one version to rank over another. Make sure you provide them with only one to rank! Also if you write an article just make sure to publish it on your website and WAIT a couple of weeks and then syndicate it. it will give the search engines time to associate you as the author/owner of it.
7. Competition
Please recognize who your competitors are. If you are going head to head with websites that have been online for years and maybe even decades then you should realize your SEO battle will be uphill and difficult.
8. Finance
If you are on a shoe-string budget or just have been burned by SEO's in the past and don't want to invest more money into now, this is OK. But please understand the leg work is now on you. Only expect "high-level" ideas and recommendations from forums. The best thing to do is to dive in and do the work yourself with the support of the forum. Don't rely on the forum as cure for your website marketing sickness, but rather a antibiotic that works within your body to heal.
9. Tracking
You better do it! If you don't know if your website is making you money, then who cares if it is optimized. Who cares if it is ranking? Who cares what Google PR it is? Two hundred #1 rankings mean nothing if you not making money off of them. That mind set is important. If you not tracking leads/sales then start now.
10. History
How long have you been online? Less than a year? More then 5 years? This makes an ENORMOUS difference. I don't care what anyone says. The longer you have been online the more likely you are to have good results. If you still don't have good results and you have been online for a while, don't fret. Your fixes should be take hold quicker in the search engines once you make them.
11. Code Bloat/Download Time
OK I understand you might be a SEO newbie, what do you know about coding websites, let alone inline CSS or JavaScript? Bottom line, your either going to need to learn or get someone who does know. No excuses here. It is becoming more important to have valid and easy to crawl code. I am not saying it is absolutely necessary. I see websites that rank all the time that are ridiculous when it comes to valid code, but if you can fix this, then do it. If should hire someone that will. The second part is to make sure you pages download in a reasonable time. Once again you will find slow websites ranking all the time, but get it fixed not only for the search engines, but for your end users.
12. One Change At Time
Sometimes even minor fixes of one of the concepts above is enough to make the jumps you target in the search engines. Take your time and evaluate changes one at time. Changing to many things at once can cause "Chasing Your Tail Syndrome"
These are just a few off the top of my head.
I was thinking this thread could serve as great starting point for a recommendations on newbie thread. So if you have a few things that you would tell newbie to do to get kick started in SEO what would it be?
Here are mine:
1. Internal Navigation
Sure the search engines are getting better at learning to crawl complex websites, but you need to make as easy as possible. Avoiding JavaScript, Image Maps, Image Based navigation and session IDs are just a few of the pitfalls many newbie's miss. Create your navigation in CSS or standard text. One way to see if your navigation is easily crawlable is to check the Google cache and click on the link "Click here for the cached text only." If you can see your links in hyperlinked form you are probably ok. This is probably the most universal issue I see as a problem on SEO newbie's and even some of the largest online companies have in common. Get this fixed and do nothing else and you could see large improvements.
2. Why Are you The Best?
Maybe the 2nd most important item in marketing your website online is setting yourself apart. If your just another website that offers DVDs (or whatever) online for the same price as BMG, Best Buy, etc what makes your website better? The internet is network of interesting content, products and services. You must make you content, products and services stand out above the rest. How you do that is another story all together.
3. Links
OK in a perfect world you could make a great website with awesome content and it would rank fine. Our world is hardly perfect and the search engines not even close. The search engine will more than likely use some sort of linking weight in their algorithm, so after you build this great website, let the world know. Contribute in blogs, forums, messages boards relating to your website. Write articles. Contribute to the internet. Become an authority on what your website deals in and before you know it you will be getting those one-way links without even asking for them. This is truly the link you want. Remember their are no short term link building strategies, that work long term.
4. Content
a) OK obviously you cant just have a website made up of images and one sentences on each page. Text is the meat that those search engines love to cook and grub on. The more relevant text you can write on each page the better it is for the search engines and the better it is for your end users. One thing to remember here is not to squeeze to many subjects onto one page. Break pages out as much as possible.
What a great page full of great content, but much different content. The search engines rarely associate many keyword combinations to one page. So break it down for them. Each of the caring tips for the orchids should be broken down into its own page and expanded on even more.
b) I think a second point to consider when writing content is natural langue queries, personalization and local search. these will be the future of the search engine algorithm, so consider them when writing.
c) I will tell you right now. If you don't have a blog create one now. Blogs mean easy in-bound links to you, fresh content, and are easy to crawl, nuff said.
5. Title Tags
Another no-brainer. Looking at the example above, the website owner is not using unique title tags one each page. You must have this throughout your website.
6. Duplication
Sure we have heard all kinds of confusing horror stories on content duplication. Sure you want to avoid doing it, but I have yet to see Google or other search engines actual penalize for it. What the search engines do is rank one page over another and yes sometimes if they find a duplicate they will toss it in the supplemental index. If you call that a penalty fine, but I call it Google choosing one version to rank over another. Make sure you provide them with only one to rank! Also if you write an article just make sure to publish it on your website and WAIT a couple of weeks and then syndicate it. it will give the search engines time to associate you as the author/owner of it.
7. Competition
Please recognize who your competitors are. If you are going head to head with websites that have been online for years and maybe even decades then you should realize your SEO battle will be uphill and difficult.
8. Finance
If you are on a shoe-string budget or just have been burned by SEO's in the past and don't want to invest more money into now, this is OK. But please understand the leg work is now on you. Only expect "high-level" ideas and recommendations from forums. The best thing to do is to dive in and do the work yourself with the support of the forum. Don't rely on the forum as cure for your website marketing sickness, but rather a antibiotic that works within your body to heal.
9. Tracking
You better do it! If you don't know if your website is making you money, then who cares if it is optimized. Who cares if it is ranking? Who cares what Google PR it is? Two hundred #1 rankings mean nothing if you not making money off of them. That mind set is important. If you not tracking leads/sales then start now.
10. History
How long have you been online? Less than a year? More then 5 years? This makes an ENORMOUS difference. I don't care what anyone says. The longer you have been online the more likely you are to have good results. If you still don't have good results and you have been online for a while, don't fret. Your fixes should be take hold quicker in the search engines once you make them.
11. Code Bloat/Download Time
OK I understand you might be a SEO newbie, what do you know about coding websites, let alone inline CSS or JavaScript? Bottom line, your either going to need to learn or get someone who does know. No excuses here. It is becoming more important to have valid and easy to crawl code. I am not saying it is absolutely necessary. I see websites that rank all the time that are ridiculous when it comes to valid code, but if you can fix this, then do it. If should hire someone that will. The second part is to make sure you pages download in a reasonable time. Once again you will find slow websites ranking all the time, but get it fixed not only for the search engines, but for your end users.
12. One Change At Time
Sometimes even minor fixes of one of the concepts above is enough to make the jumps you target in the search engines. Take your time and evaluate changes one at time. Changing to many things at once can cause "Chasing Your Tail Syndrome"
These are just a few off the top of my head.
Tuesday, November 18, 2008
Marketing By Forum 2
This is part 2 of this guide. If you haven't read part 1 yet, please do. It is equally as important to your success as a forum marketer.
Signature - Many people put a link to their business opportunity in their signature. In my view, this is a bad move. These people you are talking too are your "friends." Don't send them to a pitch page for a business opportunity that they have never heard of. My signature links contain either a link to my homepage that talks about my family, my interests and my life, or a link to my email.
In my signature, I simply put "If you find me interesting, email me and lets talk" OR "I trust the opinion of my friends at "forum name", so if you don't mind, please view my new homepage and tell me what you think." My homepage contains links to my businesses, but its main purpose is to talk about my life, my family and my interests. It shows that I'm not just a guy trying to make money.
You Don't Care - This is a big one! Probably the most important part of forum marketing too! Almost every person that tries to promote in forums writes something like that "I wanted to let you guys know about this program I am involved in. I showed me how to make $100,000 in 2 weeks and it actually works. To find out more, (pitch page)." That's absolutely horrible. No wonder why people say forum marketing doesn't work.
Here's what I do after I get 300 posts: I go into the "Business Section" and I make my title something like "Tell me what you think of this" and I write something very short and simple like "I'm not really into the whole online business thing but I found this program and I wanted to give it a try. It says you can make a lot of money pretty quickly and I was very skeptical. I gave it a try anyway and although I didn't get rich overnight, I did make a few hundred dollars my first week. Better then I thought I'd do. I know a lot of you guys on here know about this stuff so I trust your opinion. Give it a look and tell me what you think. There is a link to it on my homepage. Thanks everyone!" That's it. Quick and simple!
Good luck and much success!
Signature - Many people put a link to their business opportunity in their signature. In my view, this is a bad move. These people you are talking too are your "friends." Don't send them to a pitch page for a business opportunity that they have never heard of. My signature links contain either a link to my homepage that talks about my family, my interests and my life, or a link to my email.
In my signature, I simply put "If you find me interesting, email me and lets talk" OR "I trust the opinion of my friends at "forum name", so if you don't mind, please view my new homepage and tell me what you think." My homepage contains links to my businesses, but its main purpose is to talk about my life, my family and my interests. It shows that I'm not just a guy trying to make money.
You Don't Care - This is a big one! Probably the most important part of forum marketing too! Almost every person that tries to promote in forums writes something like that "I wanted to let you guys know about this program I am involved in. I showed me how to make $100,000 in 2 weeks and it actually works. To find out more, (pitch page)." That's absolutely horrible. No wonder why people say forum marketing doesn't work.
Here's what I do after I get 300 posts: I go into the "Business Section" and I make my title something like "Tell me what you think of this" and I write something very short and simple like "I'm not really into the whole online business thing but I found this program and I wanted to give it a try. It says you can make a lot of money pretty quickly and I was very skeptical. I gave it a try anyway and although I didn't get rich overnight, I did make a few hundred dollars my first week. Better then I thought I'd do. I know a lot of you guys on here know about this stuff so I trust your opinion. Give it a look and tell me what you think. There is a link to it on my homepage. Thanks everyone!" That's it. Quick and simple!
Good luck and much success!
Marketing By Forum 1
Forum Marketing is one of the best ways to promote your product, service, or business opportunity but you must do it correctly.
Join the right forums - You have to make sure that the forums you belong to are active. When deciding on what forums to use, I suggest that you choose forums with an Alexa rank of at least 100,000 or above. The forum should have thousands of posts in every category and should have people consistently viewing each thread. Of course if you are a member of a forum already you should promote there, but if you should also join the high ranking ones as well.
Get "Trusted" - A member with 3 posts who starts a thread about his or her business is not going to get anywhere. Most likely the people on the forum will think negatively of this. In order to market on forums correctly you must get "trusted." Start good threads in off topic sections of the forum. Make it look like business is not your concern.
Post in sections that interest you. I like to participate in the sports section and the politics section of the forums I belong too because that's what interests me. Before moving to the business sections and before you start promoting you should have at least 300 posts. This may seem like a lot, but 300 posts can be done in a week. Actually, I've done it in 2 days. Forums are fun and if you get into a discussion that you like (this is why you should start off in topics that interest you) your post count will go up very quickly.
Join the right forums - You have to make sure that the forums you belong to are active. When deciding on what forums to use, I suggest that you choose forums with an Alexa rank of at least 100,000 or above. The forum should have thousands of posts in every category and should have people consistently viewing each thread. Of course if you are a member of a forum already you should promote there, but if you should also join the high ranking ones as well.
Get "Trusted" - A member with 3 posts who starts a thread about his or her business is not going to get anywhere. Most likely the people on the forum will think negatively of this. In order to market on forums correctly you must get "trusted." Start good threads in off topic sections of the forum. Make it look like business is not your concern.
Post in sections that interest you. I like to participate in the sports section and the politics section of the forums I belong too because that's what interests me. Before moving to the business sections and before you start promoting you should have at least 300 posts. This may seem like a lot, but 300 posts can be done in a week. Actually, I've done it in 2 days. Forums are fun and if you get into a discussion that you like (this is why you should start off in topics that interest you) your post count will go up very quickly.
Boosting your traffic using forum
When i started using Forums, i thought it was only a way for expression of opinions, comments and even to get free information. I was clicking through to websites i met in Forum Posts and then i realised at that moment that i am now generating traffic for someone by clicking to his site.
It's easy to get free traffic instantly to your site using Forums just like the example above. But how do you do it? Use the following tips to ensure you get steady traffic.
When joining Forums, introduce yourself first of all. This is a great way to announce your website as you join. You will likely welcomed by other Members. In your introduction post include your website address. Doing this will create visibility for you as members and guests reading your post will like to see what you've got by clicking through.
Complete your Forum Profile; If you want other members to take your Forum Participation seriously, you should consider completing your profile with relevant details. Due to email harvesters lurking around discussion boards, its recommended you hide your email address but fill in the specified category for your website link and site title.
Start posting in Relevant Threads and Categories. Forum Posts last forever. Therefore begin posting useful and helpful articles, reviews and comments with a link back to your website or a webpage providing additional information. Always create your posts in the right category or thread for your Niche Market.
Leave helpful and useful replies to Topics. Reply topics on your niche market and it should be an honest useful comment. Offer free information. You should leave a link back to your site if you are offering additional helpful information.
Put your webaddress in your Signature area in your Profile. It is recommended you enclose your Links using BBC codes with a descriptive text. You will appear professional and you will have a high click through rate. This is a great way to get free traffic because members and guests will go to your websites through your posts and replies.
It's easy to get free traffic instantly to your site using Forums just like the example above. But how do you do it? Use the following tips to ensure you get steady traffic.
When joining Forums, introduce yourself first of all. This is a great way to announce your website as you join. You will likely welcomed by other Members. In your introduction post include your website address. Doing this will create visibility for you as members and guests reading your post will like to see what you've got by clicking through.
Complete your Forum Profile; If you want other members to take your Forum Participation seriously, you should consider completing your profile with relevant details. Due to email harvesters lurking around discussion boards, its recommended you hide your email address but fill in the specified category for your website link and site title.
Start posting in Relevant Threads and Categories. Forum Posts last forever. Therefore begin posting useful and helpful articles, reviews and comments with a link back to your website or a webpage providing additional information. Always create your posts in the right category or thread for your Niche Market.
Leave helpful and useful replies to Topics. Reply topics on your niche market and it should be an honest useful comment. Offer free information. You should leave a link back to your site if you are offering additional helpful information.
Put your webaddress in your Signature area in your Profile. It is recommended you enclose your Links using BBC codes with a descriptive text. You will appear professional and you will have a high click through rate. This is a great way to get free traffic because members and guests will go to your websites through your posts and replies.
Saturday, November 15, 2008
A HOME JOB CALLED DIRECTORY SUBMISSION
Nowy you have developed a new website and are happy the way it has finally shaped up. Now, the next big challenge is to build up a standard reputation for the website, so that it is loved by the search engine spiders. And, it is definitely not an easy task due to following reasons:
Constantly changing search algorithms of popular search engines.
Intensified competition existing between various websites.
In order to tackle these two hassles on the road of website popularity, Webmasters across the globe have always trusted few strategies and directory submission tops the charts to bring deserving ranking for your website.
What Is Directory Submission
The online directories are places, where website links are accumulated in different categories and subcategories, so that these are easily recognized by spies employed by different search engines. Needless to say, these directories are most visited destinations of search engines in search of quality website links.
How To Choose Directories
You may come across plenty of online directories by searching on a search engine. But, how to select the most appropriate directories! Here are some tips:
Free or Paid: If you want to ensure long existence of your website link on a directory, make sure it is a paid directory. However, you may also consider few free directories, but make sure these directories are immensely popular.
Page rank: The good old page rank enhances the value of an online directory, convincing the search engine optimizers to trust these directories. But, make sure you cross-check the highly ranked websites using other tools and search engines.
General or Specific: Both! It is a good idea to choose both types of directories. It will stretch the diameter of your website links residing at various established places.
Different Approaches For Directory Submission
The practice of directory submission is employed using different ways, as described her:
Manual submission: By following this approach, a team of search engine optimizers submit the website links by personally visiting different online directories.
Submission software: In order to increase the pace of directory submission, a number of directory submission software and tools have been launched.
Directory submission services: There are many professional companies, which offer directory submission services to make your task easy.
You may choose any of these three approaches, as each one has its own set of advantages for directory submission.
Few Tips To Extract Maximum Benefits It is worthwhile to follow tried and tested tips to extract maximum benefits out of directory submission:
Take care of anchor text used to accompany your website link.
Don't forget to vary the website description, while submitting to more than few directories.
Make submissions to as many directories, as are easy to handle and track back.
Choose directories allowing you to submit the links of your website's inner pages.
The conclusion is that directory submission endows your website with running legs to win the race of website popularity and you may see yourself fast approaching towards number one position of various search engines.
Constantly changing search algorithms of popular search engines.
Intensified competition existing between various websites.
In order to tackle these two hassles on the road of website popularity, Webmasters across the globe have always trusted few strategies and directory submission tops the charts to bring deserving ranking for your website.
What Is Directory Submission
The online directories are places, where website links are accumulated in different categories and subcategories, so that these are easily recognized by spies employed by different search engines. Needless to say, these directories are most visited destinations of search engines in search of quality website links.
How To Choose Directories
You may come across plenty of online directories by searching on a search engine. But, how to select the most appropriate directories! Here are some tips:
Free or Paid: If you want to ensure long existence of your website link on a directory, make sure it is a paid directory. However, you may also consider few free directories, but make sure these directories are immensely popular.
Page rank: The good old page rank enhances the value of an online directory, convincing the search engine optimizers to trust these directories. But, make sure you cross-check the highly ranked websites using other tools and search engines.
General or Specific: Both! It is a good idea to choose both types of directories. It will stretch the diameter of your website links residing at various established places.
Different Approaches For Directory Submission
The practice of directory submission is employed using different ways, as described her:
Manual submission: By following this approach, a team of search engine optimizers submit the website links by personally visiting different online directories.
Submission software: In order to increase the pace of directory submission, a number of directory submission software and tools have been launched.
Directory submission services: There are many professional companies, which offer directory submission services to make your task easy.
You may choose any of these three approaches, as each one has its own set of advantages for directory submission.
Few Tips To Extract Maximum Benefits It is worthwhile to follow tried and tested tips to extract maximum benefits out of directory submission:
Take care of anchor text used to accompany your website link.
Don't forget to vary the website description, while submitting to more than few directories.
Make submissions to as many directories, as are easy to handle and track back.
Choose directories allowing you to submit the links of your website's inner pages.
The conclusion is that directory submission endows your website with running legs to win the race of website popularity and you may see yourself fast approaching towards number one position of various search engines.
IMPORTANCE OF A LINK IN YOUR WEBSITE
Anchor Text can be described as a statement or text you click on a webpage, which takes you to another page or website. So it is a link to another site or page. Anchor text is considered very important by all the major search engines. It gives your visitors useful information about the content of the page you're linking to and so it helps your website to achieve higher ranks in all search engines.
It is advisable to use keywords in the anchor text. The main advantage of using this is that if many people link to a web page using a set of keywords as anchor text, that page will rank very highly for those keywords. Thus it increases the rank of your page as it helps more people to link to you using those keywords as anchor text. The position of the link is also very important. For more benefit, links should usually be placed at the top left or the bottom right of the web page.
An important point to understand is how to do the Anchor Text Optimisation. This helps in showing the relevancy of your web pages to key search engines to help in ranking for desired keywords. There are two ways of doing it, first is doing it internally and second is doing it externally.
The internal anchor text optimization means optimization within a website i.e., the web pages within a website are linked from one page to another using the related keywords as anchor texts. Now if a web page has a hyperlink to another web page then instead of using generic words as the link text (anchor text). specific and related keywords can be used.
The external text optimization means optimizing anchor text in the inbound links that a site gets. In this kind of text optimization, inbound links from websites, directories, forums and blogs are made using necessary keywords as anchor texts.
The most important element in an anchor text is the keyword.
Some of the main reasons why is it important to use anchor text are:
• When search engine spiders index a site, they look for anchor text.
• Since the anchor text is highlighted, it makes it easier for the visitor to see the phrases to click and thus increases the readability of the site.
• It enables the reader to go deeper into the site and so is a big help in increasing the interactivity of the site.
• The use of relevant keywords in the anchor text makes it easier to establish links.
• It helps the reader to focus to a specific topic.
Best Practices for Using Anchor Text
• External links: Relevant anchor text should be used by links coming from other URLs. You can mix and match the keyword phrases targeted through anchor links to associate keyword phrases with specific internal pages.
• Correct and precise anchor text phrasing. You have to use precise words to describe the contents of the site. No need to add, 'click here' as it is not required and is nondescript. The text should just be a short descriptive phrase. It should be enough to explain to the reader exactly what he is clicking on.
• Navigation maps: A great place to put keyword-enriched anchor text is at the bottom of each page of the site. This is also called the navigation map. These links should be correctly phrased, as site visitors and search engine spiders will definitely use these.
• Use links wherever required. Links should not be restricted to just the top and bottom but they should be found throughout the entire page wherever required.
• Broad anchor text phrasing: you must use a broad topic for an anchor text link when you link the page to covers a broad topic. For example the anchor text 'online jobs' should be used in the website that links to a page with information about various jobs available online.
In conclusion, in an endeavour to promote a site and ultimately make money online, we can see that Anchor text is very important. Firstly because it tells the search engines what the page is all about, and secondly as it also improves the ranking of the site in search engines and therefore helps the visitor interact properly in the site.
It is advisable to use keywords in the anchor text. The main advantage of using this is that if many people link to a web page using a set of keywords as anchor text, that page will rank very highly for those keywords. Thus it increases the rank of your page as it helps more people to link to you using those keywords as anchor text. The position of the link is also very important. For more benefit, links should usually be placed at the top left or the bottom right of the web page.
An important point to understand is how to do the Anchor Text Optimisation. This helps in showing the relevancy of your web pages to key search engines to help in ranking for desired keywords. There are two ways of doing it, first is doing it internally and second is doing it externally.
The internal anchor text optimization means optimization within a website i.e., the web pages within a website are linked from one page to another using the related keywords as anchor texts. Now if a web page has a hyperlink to another web page then instead of using generic words as the link text (anchor text). specific and related keywords can be used.
The external text optimization means optimizing anchor text in the inbound links that a site gets. In this kind of text optimization, inbound links from websites, directories, forums and blogs are made using necessary keywords as anchor texts.
The most important element in an anchor text is the keyword.
Some of the main reasons why is it important to use anchor text are:
• When search engine spiders index a site, they look for anchor text.
• Since the anchor text is highlighted, it makes it easier for the visitor to see the phrases to click and thus increases the readability of the site.
• It enables the reader to go deeper into the site and so is a big help in increasing the interactivity of the site.
• The use of relevant keywords in the anchor text makes it easier to establish links.
• It helps the reader to focus to a specific topic.
Best Practices for Using Anchor Text
• External links: Relevant anchor text should be used by links coming from other URLs. You can mix and match the keyword phrases targeted through anchor links to associate keyword phrases with specific internal pages.
• Correct and precise anchor text phrasing. You have to use precise words to describe the contents of the site. No need to add, 'click here' as it is not required and is nondescript. The text should just be a short descriptive phrase. It should be enough to explain to the reader exactly what he is clicking on.
• Navigation maps: A great place to put keyword-enriched anchor text is at the bottom of each page of the site. This is also called the navigation map. These links should be correctly phrased, as site visitors and search engine spiders will definitely use these.
• Use links wherever required. Links should not be restricted to just the top and bottom but they should be found throughout the entire page wherever required.
• Broad anchor text phrasing: you must use a broad topic for an anchor text link when you link the page to covers a broad topic. For example the anchor text 'online jobs' should be used in the website that links to a page with information about various jobs available online.
In conclusion, in an endeavour to promote a site and ultimately make money online, we can see that Anchor text is very important. Firstly because it tells the search engines what the page is all about, and secondly as it also improves the ranking of the site in search engines and therefore helps the visitor interact properly in the site.
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